There’s More Than One Way to Be Cool

Cool wouldn’t be cool if it was too regimented. There are cool names to suit any sensibility or level of cool, from the mainstream to the avant-garde. How far you want to go depends on your taste, your sense of adventure, your community. Before you settle at either end of the spectrum or on one particular name, weigh the various options and become comfortable with the brand and level of cool that fits you best.

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